Full Colour Print and Direct Mail

Direct Mail

Our Direct Mail service complements our printing perfectly. Instead of taking on the management of a campaign yourself and coordinating between Printer and Mailing House it is much more effi cient to simply entrust the whole job to us.

Why use Direct Mail?
In today’s tough economic environment it seems we are all running faster and faster just to stand still!

In the competitive market where most businesses operate, creating or accelerating growth is a major challenge.

It is certain that targeted promotion and marketing of products or services is essential if a business is to realise its potential.

There are a number of marketing techniques which may be employed. Some are much more effi cient and cost effective than others.

The impact and speed at which results are achieved depends, to a signifi cant extent, on what marketing choices are made.

There are many tools to choose from: Billboards, TV and Radio, Newspapers and Magazines, the web and e-mail just to name a few.

Direct Mail is considered to be one of the very best ways of presenting a marketing message. It is the way that forward thinking companies maintain their competitive edge.

Direct Mail provides the opportunity to test target markets with small distributions. Offers, Content and Pricing can be amended as a result of feedback to produce ever more effective mailers.

Once the marketing tests have been carried out, a mailing campaign can then be sent in batches and managed to match the ability of the business to handle the volume of leads generated.

Our ‘machine setups’ are typically achieved in a quarter of the time of our competitors, which means we can carry out these test mailings cost effectively.

However, once set up, our machines are also highly productive so that we can take on commissions for the largest of campaigns.

To run alongside this machinery investment we have followed a full training programme to develop the skill set of our staff enabling us to fully exploit the capabilities of the equipment.

Personalisation
Investment in our Xeikon 5000 Digital Press allows us to offer a whole new level of personalisation to deliver real and improved response rates. This is just one example of our sophisticated technology.

Our production operation includes Hand Enclosing as well as Machine Enclosing and Polywrapping, which allows us to respond positively to virtually any fulfi lment request.

The Direct Mail service we off er can be tailored to precisely match your requirements. We are happy to provide any or all of our services on a particular project.

The steps involved within a Direct Mail operation and the services we can provide include:

Data Processing
We offer a comprehensive range of Data Creation and Cleansing Services. Whether you require Doctors in Dagenham or Plumbers in Plumpstead you can be certain that our service avoids wasted resource and complies with legislation. We can carry out automatic Data Cleaning and De-duplicating plus checking against the Mail Preference Service or can even contact people direct to verify details if required. The goal is always to minimise the amount of ineff ective mail and maximise the return on your investment whilst complying in full with the relevant legislation. Laser, Inkjet & Digital Print Personalisation
The degree of personalisation we can provide ranges from the most basic to the most sophisticated! For example, in its simplest form we can overprint each envelope with a different name and address. Or we can laser print a fully personalised letter to each recipient.

When exploiting the full possibilities of Digital Printing, we can even produce mailings with your customers name embedded in a photo!

Postal Service
By pre-sorting mail, we are able to offer substantial reductions in postage.

The level of discount available will depend on a number of variables, such as data quality, numbers and weight of the mailing as well as the geographical area for circulation. A choice of postal companies is available, including Royal Mail, DHL and Business Post, which allows us to choose the most competitive pricing.

We are able to consider all these factors to make sure you get the best price and result.

Storage and Fulfilment
We are able to provide storage facilities for printed literature to be included in a mailout campaign. This allows for a managed roll out of small batches of mail.

Quality Control
Best of all each stage of our Direct Mail operation is quality controlled by our adherence to ISO 9001 and ISO 14001. Audit reports are available to identify how each Direct Mail Campaign has been conducted from start to fi nish.

We provide a service which is second to none and would be delighted to be entrusted with your next commission.