Direct Mail

Our Direct Mail service complements our printing perfectly. Instead of taking on the management of a campaign yourself and coordinating between Printer and Mailing House, it is much more efficient to simply entrust the whole job to us.

Why use Direct Mail?

In today's tough economic environment it seems we are all running faster and faster just to stand still! In the competitive market, where most businesses operate, creating or accelerating growth is a major challenge. It is certain that targeted promotion and marketing of products or services is essential if a business is to realise its potential.

There are a number of marketing techniques, which may be employed. Some are much more efficient and cost effective than others. The impact and speed at which results are achieved depends, to a significant extent, on what marketing choices are made. There are many tools to choose from: Billboards ,TV and Radio, Newspapers and Magazines, the web and e-mail, just to name a few.

Direct Mail is considered to be one of the very best ways of presenting a marketing message. It is the way that forward thinking companies maintain their competitive edge. Direct Mail provides the opportunity to test target This page is printed on 200gm Triple Coated Gloss Art Paper markets with small distributions. Offers, Content and Pricing can be amended as a result of feedback to produce even more effective mailers.

Once the marketing tests have been carried out, a mailing campaign can be sent in batches and managed to match the ability of the business to handle the volume of leads generated. Our 'machine setups' are typically achieved in a quarter of the time of our competitors, which means we can carry out these test mailings cost effectively.

Personalisation

Investment in equipment, software and training allows us to offer a whole new level of personalisation and deliver real improvements in response rates.

Our production operation includes Hand Enclosing as well as Machine Enclosing, which allows us to respond positively to virtually any fulfilment request.

The Direct Mail service we offer can be tailored to precisely match your requirements. We are happy to provide any or all of our services on a particular project.

The steps involved within a Direct Mail operation and the services we can provide include:

Data Processing

We offer a comprehensive range of Data Creation and Cleansing Services. Whether you require Doctors in Dagenham or Plumbers in Plumpstead you can be certain that our service avoids wasted resource and complies with legislation. We can carry out automatic Data Cleaning and De-duplicating plus checking against the Mail Preference Service or can even contact people directly to verify details if required. The goal is always to minimise the amount of ineffective mail and maximise the return on your investment, whilst complying in full with the relevant legislation.

Laser, Inkjet and Digital Print Personalisation

The degree of personalisation we can provide ranges from the most basic to the most sophisticated! For example, in its simplest form, we can overprint each envelope with a different name and address. Or we can laser print a fully personalised letter to each recipient.

When exploiting the full possibilities of Digital Printing, we can even produce mailings with your customers' name embedded in a photo! (See our Digital Print product section for more details.)

Postal Service

By pre-sorting mail, we are able to offer substantial reductions in postage.

The level of discount available will depend on a number of variables, such as data quality, numbers and weight of the mailing as well as the geographical area for circulation.

A choice of postal companies is available, including Royal Mail, DHL and Business Post, which allows us to choose the most competitive pricing.

We are able to consider all these factors to make sure you get the best price and result.

Storage and Fulfilment

We are able to provide storage facilities for printed literature to be included in a mailout campaign. This allows for a managed roll out of small batches of mail.

Quality Control

Best of all, each stage of our Direct Mail operation is quality controlled by our adherence to ISO 9001 and ISO 14001.

Audit reports are available to identify how each Direct Mail Campaign has been conducted from start to finish.

We provide a service which is second to none and would be delighted to be entrusted with your next commission.

For more details or to get a quote for your next campaign please contact us